Sofía Jimena Paganini

Sofía Jimena Paganini is a seasoned marketing professional with diverse experience in various roles across multiple companies. Currently serving as a Marketing Specialist at BLING since March 2022, Sofía previously worked as the Marketing and Communication Manager at Zus, where responsibilities included content development for digital platforms and online retail management through Shopify. Prior experience includes a position as a Marketing & Business Development Specialist at Nestlé, where Sofía supported sales teams and executed promotional plans, and as a Product Analyst at Blue Star Group, focusing on KPI tracking and inventory management. Sofía began their career as an Account Executive at 361º Argentina, managing client relationships and campaign presentations. Sofía holds degrees from UADE and the Universidad de Ciencias Empresariales y Sociales.