RM

Rocío Valls Medina

Senior Marketing Manager at Blinkfire Analytics

Rocío Valls Medina has had a long career in the communications and marketing field. From 2009 to 2011, they were a Redactora Sección Deportes Canal 9 at RTVV. Rocío then moved to Unedisa Comunicaciones (RADIO MARCA) in 2009 to become a Locutora Radio Marca Valencia, where they were responsible for redacting news related to Valencian sports, as well as narrating football, tennis, and basketball matches for the program 'Marcador'. In 2012, they took on the role of Redactora VCFplay at Valencia CF, covering all events related to the club and editing videos, producing programs, and writing reports and interviews. From 2014 to 2017, they were a Redactora Web at LaLiga, where they were responsible for creating content such as match reports and interviews for the official website of LaLiga (lfp.es). During this time, they also worked at Nuestras Bandas de Música as a Redactora Web y Community Manager. From 2017 onwards, they have been a Senior Marketing Manager and Data Curator & Digital Content at Blinkfire Analytics, Inc., where they are responsible for reviewing and updating all platform data, templates, and social media networks.

Rocío Valls Medina obtained their Licenciada en Periodismo from CEU Cardenal Herrera University between 2006 and 2012. Rocío then completed a Máster Periodismo Deportivo from Universidad Rey Juan Carlos between 2013 and 2014. In 2017, they obtained a Coursera Course Certificate in Estrategia de Redes Sociales in April and a Coursera Course Certificate in Pilares de Marketing Digital in January.

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Timeline

  • Senior Marketing Manager

    June, 2022 - present

  • Data curator & Digital content

    October, 2017