BLJ Worldwide
Ayah Shadid possesses extensive experience in public relations and digital communications, currently serving as a Senior Account Manager at BLJ Worldwide since March 2022, with a progressive career path including roles as Account Manager and Senior Account Executive. Prior to BLJ Worldwide, Ayah worked as a Research Assistant at Hamad Bin Khalifa University, focusing on social media data annotation, and held various positions at Al Jazeera Media Network, InsideJob Management UK Limited, Algonquin College of Applied Arts and Technology, and Gnowit Inc. Academic qualifications include an Honours Bachelor of Public Relations from the University of Ottawa and a Master's in Digital Humanities and Societies from Hamad Bin Khalifa University, complemented by a diploma in Public Relations from Algonquin College.
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BLJ Worldwide
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BLJ Worldwide is a boutique strategic consultancy founded by Peter Brown, specializing in public diplomacy, communications, and global affairs. We help governments, corporations, NGOs, individuals, and various organizations navigate the complex worlds of international policymakers and opinion leaders. We know whom to reach and how to reach them. Through our powerful network of global contacts, we develop sophisticated and intelligent communications campaigns—spanning public affairs, media relations, content development, digital media, events, and crisis communications—each tailored to the specific needs and goals of our clients. With offices in New York, Doha, and Washington, DC, along with our partners in London, BLJ boasts an unparalleled leadership team—an elite group of distinguished former news chiefs, entertainment industry executives, and experts in international affairs. We are true partners to our clients, providing a high level of support and responsiveness unique in the industry.