Sidra Ayub

Account Manager - Content at BLJ Worldwide

Sidra Ayub is an Account Manager for Content at BLJ Worldwide since December 2021, where management of content deliverables for clients in Qatar's technology and innovation sector is a primary focus, including notable clients such as Qatar Science & Technology Park and Vodafone Qatar. Previously, Sidra served as a Senior Editor/Writer at QatarLiving.com from January 2019 to December 2021, and held positions at CMC Pakistan and easyuni.com. Experience also includes a Senior Project Officer role in Corporate Communications at Hamad Medical Corporation and an Editor-in-Chief role at The Daily Q. Sidra began the career journey with a degree in Journalism from Northwestern University in Qatar, complemented by A Levels in Literature, Business, and Psychology from DHACSS.

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Doha, Qatar

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BLJ Worldwide

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BLJ Worldwide is a boutique strategic consultancy founded by Peter Brown, specializing in public diplomacy, communications, and global affairs. We help governments, corporations, NGOs, individuals, and various organizations navigate the complex worlds of international policymakers and opinion leaders. We know whom to reach and how to reach them. Through our powerful network of global contacts, we develop sophisticated and intelligent communications campaigns—spanning public affairs, media relations, content development, digital media, events, and crisis communications—each tailored to the specific needs and goals of our clients. With offices in New York, Doha, and Washington, DC, along with our partners in London, BLJ boasts an unparalleled leadership team—an elite group of distinguished former news chiefs, entertainment industry executives, and experts in international affairs. We are true partners to our clients, providing a high level of support and responsiveness unique in the industry.


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51-200

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