Eva Sasson

Eva Sasson is a seasoned professional in product marketing and startup mentorship with a diverse background spanning multiple sectors. As the Founding Product Marketer at Sentry from April 2018 to October 2019, Eva spearheaded go-to-market strategies and sales enablement initiatives. Since February 2020, Eva has served as a Startup Mentor and Angel Investor, focusing on investments in APIs, infrastructure, developer tools, and fintech. Eva's experience at Block includes roles in Developer Programs and Product Marketing for Square from July 2022 to March 2025, managing community growth and developer experience features. Previously, Eva held key positions at Twilio, Persona, and TappMob, where significant marketing and leadership accomplishments were achieved. Educational credentials include a Master's degree in Business Analytics from UCL, along with a B.A. in Economics from Barnard College.