Halina Loft

Halina Loft is an experienced freelance writer and brand storyteller, currently serving as a Freelance Writer for Western Home Journal and a Senior Brand Writer at Block, Inc.'s Creative Studio. With a strong background in copywriting and editorial content, Halina has contributed as a Freelance Contributor for Big Sky Journal and previously held roles at Sotheby’s as an Associate Digital Editor and Associate Editor, where responsibilities included content creation, editing, and collaboration with senior leaders. Halina's diverse experience spans various industries, including education and media, with additional roles at MarketSmiths, New Balance, New Hampshire Public Radio, WGBH, and Zinkerz. Halina Loft earned a Bachelor of Arts in English Literature and Art History from Hamilton College and holds a certification in Revit for residential design from the Boston Architectural College.