Helena Pacheco

Helena Pacheco has extensive experience in marketing, with their most recent position being the Head of Marketing at BLOCKBR - DIGITAL ASSETS since June 2023. Prior to that, they worked as a Marketing Manager at H&Co Global Marketing from 2017 to November 2020. From 2018 to 2019, they also served as a Marketing Manager at Troco Simples. In 2016, they worked at Cabify as a Marketing Manager, where they were responsible for launching the services in Rio de Janeiro. Helena also has experience as a Community Manager and Content Manager at M&C Saatchi F&Q from 2014 to 2015, and as a Community Manager at Ambulance from 2013 to 2013. Their work at these agencies included managing clients and implementing digital media strategies. In 2008, they founded their own company, Pimenta Fina, where they provided personal consulting services and ran a fashion and lifestyle website. Helena held this role until 2010.

Helena Pacheco's education history can be summarized as follows:

- From 2021 to 2023, they studied Diplomacy Studies at Damásio Educacional.

- In 2015, they completed a post-graduation program in Brand Management at the London School of Business and Finance (LSBF).

- In 2014, they took a continuous course in Social Media at USP - Universidade de São Paulo.

- From 2008 to 2010, they pursued a Master of Business Administration (MBA) in Business Administration and Management, General at FGV - Fundação Getulio Vargas.

- In 2008, they completed a continuous course in Image Consulting at Senac São Paulo.

- From 2001 to 2005, they attended Centro Universitário FMU | FIAM-FAAM, where they earned a university degree in Public Relations.

- Since 2007, they have participated in a continuous course on Fashion Press Advisory at Senac São Paulo.