John Vance currently serves in a strategic role at Blockworks since August 2023. Previously, John held the position of Director of Growth Marketing at Serotonin from October 2021 to December 2022, where responsibilities included developing global web3 and crypto demand generation programs and collaborating cross-functionally with marketing teams. At PMG, from December 2018 to December 2020, John led a team in executing comprehensive digital marketing campaigns centered around retail-focused KPIs, achieving significant results. Contract work at adidas showcased John's expertise in influencer content and product strategy, while earlier experience at Hearts & Science involved managing programmatic campaigns for AT&T. John's career began with service in the US Army from June 2008 to June 2012. Academic credentials include a Pre-Law Program degree from Texas Tech University and additional qualifications in blockchain and digital media from Cornell University, as well as coursework at The London School of Economics.
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