Amanda Fitzpatrick is an experienced professional in digital patient education and web content management, currently serving as the Director of Digital Patient Education at Blood Cancer United since October 2018. Responsibilities include executing commercial and transactional emails through Salesforce Marketing Cloud, managing over 700 webpages, and analyzing resource utilization metrics via Google Analytics. Amanda has overseen the creation and maintenance of two mobile applications, managed print material distribution, and collaborated on website builds with IT and Marketing teams. Previously, Amanda held multiple roles at The Leukemia & Lymphoma Society, where skills in patient education and project management were developed. Amanda's career began at New York Life Insurance Company as a Recruiting Coordinator. Amanda holds a BA in Psychology and Sociology from Manhattanville University.
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