Hala El Masri

Hala El Masri is a seasoned professional with extensive experience in risk and credit controls, community management, and property management. Currently serving as the Head of Risk & Credit Controls and Head of Community and Assets Management at Bloom Holding since November 2020, Hala has also held prominent roles such as Assistant Vice President (Corporate Credit) at First Abu Dhabi Bank and Associate Director at the National Bank of Abu Dhabi. Hala's career began as a Credit Officer at Abu Dhabi Islamic Bank and includes significant experience in accounting and finance, having worked as a Senior Accountant at Canadian Accounting and Financial Services. Hala holds a Master of Business Administration from the University of Strathclyde and a Bachelor of Business Administration in Finance from Western University, along with a Diploma in Accounting and Business/Management from Fanshawe College.