Bloom Holding
Hala El Masri is a seasoned professional with extensive experience in risk and credit controls, community management, and property management. Currently serving as the Head of Risk & Credit Controls and Head of Community and Assets Management at Bloom Holding since November 2020, Hala has also held prominent roles such as Assistant Vice President (Corporate Credit) at First Abu Dhabi Bank and Associate Director at the National Bank of Abu Dhabi. Hala's career began as a Credit Officer at Abu Dhabi Islamic Bank and includes significant experience in accounting and finance, having worked as a Senior Accountant at Canadian Accounting and Financial Services. Hala holds a Master of Business Administration from the University of Strathclyde and a Bachelor of Business Administration in Finance from Western University, along with a Diploma in Accounting and Business/Management from Fanshawe College.
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Bloom Holding
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Bloom Holding is one of the UAE’s foremost holding companies committed to building, operating, and investing in premium, strategically located mixed-use projects and integrated communities in the UAE and select international markets. Bloom Holding owns and operates a diversified portfolio of residential, educational, commercial offices, retail and hospitality assets catering for premium and upper mid-tier market segments. Since more than 15 years of successful operations, we have developed over 5,000 units across Abu Dhabi and Dubai and have over 5,000 more in the pipeline, including a leasing portfolio of 1000 premium residential units in key locations across Abu Dhabi and Dubai, 3 hotels Marriott Downtown, The Abu Dhabi EDITION & Bloom Arjaan by Rotana offering 513 Guest Rooms and 338 Executive Apartments as well as Grade A office space. We also have 18 schools in Abu Dhabi, Dubai and Al Ain and one nursery with more than 21,000 students. Our development philosophy reflects that of our customers. We are highly selective in our decision making and focused on creating high return on investment. Bloom Holding is driven by its vision to go beyond homeowners and investors’ expectations through partnerships with best-in-class providers to meet the aspirations of new urban communities in their demand for a better lifestyle and quality of life.