Established in 2004 in Hong Kong to supply retailers with a handpicked collection of award-winning baby products.​

Grown organically and through acquisition to become a leading distributor, marketplace operator and online retailer of premium baby, parenting & family products to retailers and consumers across China, Southeast Asia, Australia and New Zealand.

We have launched and nurtured dozens of international brands, making the likes of Skip Hop™, Ergobaby™, Oxo™, Trunki™, Beaba™ and Pearhead™ household names in our region.

For retailers, we recently launched the region's first B2B marketplace for our sector: 'Bloom-Connect', serving retailers across Southeast Asia, Australia and New Zealand; and, 'BG-Go', a B2B WeChat Store for Chinese retailers.

For consumers, we operate multiple flagship brand stores on the region's leading marketplaces including Tmall, JD and Lazada, along with many standalone consumer sites across our markets.

Our 100+ team of branding, marketing, sales, logistics and digital specialists - spanning seven regional offices, warehouses, local languages, time zones and cultures - provide turnkey market access for brand owners, complete category fulfilment for retailers, and fresh exciting product collections for our consumers.


Bloom & Grow

This department oversees and coordinates operational processes to ensure efficiency and effectiveness across the organization.

Operations Management

This department focuses on promoting products and services, conducting market research, and developing marketing strategies.

Marketing Department

This department manages the processes and systems that support ecommerce activities.

Ecommerce Operations

This department focuses on system integration and architecture to ensure seamless connectivity and compatibility across platforms.

Integration Services

This department is responsible for driving revenue growth through effective marketing strategies and managing customer relationships.

Sales and Marketing

This department focuses on driving revenue through client acquisition and relationship management.

Bloom & Grow

Org chart

Teams

Operations Management

Marketing Department

Ecommerce Operations

Integration Services

Sales and Marketing

Sales Department

Offices

Bloom & Grow

Org chart

Teams

Operations Management

Marketing Department

Ecommerce Operations

Integration Services

Sales and Marketing

Sales Department

Offices

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