Erica Tam

Erica Tam is an accomplished marketing professional with extensive experience in brand strategy and management. Currently serving as the VP of Brand at Bloom Nutrition LLC since June 2023, Erica previously held the position of VP of Brand Marketing at Poppi from January 2022 to February 2023. Between March 2018 and January 2022, Erica worked at HUM Nutrition, progressing from VP of Brand to Brand Director. At Undivided, from August 2016 to March 2018, Erica served as Account Director, leading brand building and B2B campaigns for notable clients in the tech and financial sectors, including JPMorgan and Marketo. Prior roles include Account Supervisor at JWALK, overseeing brand campaigns for Shiseido Group clients, and Senior Account Executive at The OIC Agency. Erica began the marketing career as a Marketing Coordinator at USC Marshall School of Business after earning a Bachelor of Arts in Psychology, with a focus on Consumer Behavior, from the University of Southern California.