Jessica Marra

Jessica Marra is a seasoned digital marketing and e-commerce professional with extensive experience in direct-to-consumer (DTC) strategies, customer retention, and lifecycle marketing. Currently serving as the Head of DTC at Bloom Nutrition since May 2025, Jessica previously held key roles such as Director of Lifecycle Marketing at Summer Fridays and Director of CRM & Digital at Versed. Notable accomplishments include managing high-impact customer acquisition and retention initiatives, overseeing DTC P&L, and launching optimization efforts for loyalty and subscription programs. With a background in digital marketing spanning multiple leading companies, including L'Oréal and Dermalogica, Jessica has consistently driven significant revenue growth and enhanced customer engagement through data-driven strategies and innovative marketing solutions. Jessica holds a Bachelor of Science in Business Administration and Management with a focus on Marketing from the Questrom School of Business at Boston University.