Annette Williams

Annette Williams is an accomplished professional with extensive experience in brand and communications management, currently serving as the Head of Brand & Communications at Blooms The Chemist since February 2017. Responsibilities include developing and executing multi-channel communication strategies, leading the overall brand strategy, and managing public relations. Notable achievements include the successful relaunch of the brand’s website and Rewards program, resulting in significant membership growth. Previous roles include positions at Specialty Fashion Group, The Australasian College Broadway, and ME Love Your Face, with a focus on content creation, team leadership, and industry relationship management. Annette holds a Bachelor of Media and Communications from Swinburne University and has completed various additional qualifications in brand management, marketing, and fashion.