Emily Samways

Emily Samways is an entrepreneurial leader with over 20 years of experience in brand-building, operations, and marketing strategies for B2B and B2C companies. As the current Chief Commercial Officer at ICP, they work with notable clients such as Unilever and Coca-Cola, while also serving as a Trustee for Your Tomorrow, an AI education charity. Emily has held various leadership roles, including Managing Director at April Six and Business Development Director at The Brand Union. They have a strong background in driving operational change and delivering innovative marketing campaigns across diverse sectors, and have been recognized as an IPA Women of Tomorrow awardee. Emily holds a BA Hons in Applied Psychology from the University of Sussex.