Helen Mussard

Helen Mussard is the Chief Marketing Officer at IAB Europe since January 2019, where leadership encompasses marketing, communication, and PR initiatives, alongside managing industry committees to foster collaboration in the digital marketing and advertising sector. Additionally, Helen serves as the Marketing & Industry Strategy Director at Bloom UK since March 2021 and is a member and Fellow of The RSA since September 2019. Prior experience includes serving as Vice President of Global Marketing at Vibrant Media from 2011 to 2018, focusing on marketing strategy across multiple countries, and holding various marketing roles at media consulta: World of ideas, Teachers TV, the Institution of Civil Engineers, and Scott Wilson. Helen holds a BA (Hons) in International Business from the University of Plymouth and an Advanced Certificate in Market & Social Research from The Market Research Society.