Sarah Lawson Johnston

Sarah Lawson Johnston is an experienced professional currently serving as Managing Director at Vudoo since November 2024 and as a Member of Bloom UK since February 2022. Previously, Sarah held several significant roles at Covatic, including Chief Revenue Officer and Chief Client Officer, contributing to the development of user-centric personalization solutions. Other notable positions include EVP and Managing Director of Agency Partnerships - EMEA at Hudson MX, Advisor at B-Com Ltd, and Managing Director for Europe at Mediaocean, a leading advertising software provider. Sarah's career at Mediaocean began in 1994, leading to various senior roles, including Director of Agency Relations. Sarah holds a BSc in Agricultural Economics from Newcastle University and completed GCSEs and A'Levels at St Leonards School in Fife, Scotland.