Yen-Jung Cheng

Lead Product Analyst at Bloom & Wild

Yen-Jung Cheng has a diverse range of work experiences. They started their career as a Columnist for Shock Magazine and later worked as a Columnist for MS Music World/MS magazine, where they recorded and shared indie music shows, conducted interviews, and managed social media interaction. Yen-Jung then worked as a Marketing Assistant Internship at ALPHA Camp, where they managed the CRM system, operated email marketing strategies, and optimized user experience and website landing pages.

They also worked as a Project Manager for YOGO, managing a group buying online platform and developing business projects. At Polydice, Yen-Jung worked as a Rails Developer Intern, enhancing their back-end coding skills and improving user retention through testing and QA execution.

Yen-Jung then worked as a Digital Marketing & Web Analytics Manager for YOSGO, where they developed online marketing strategies, analyzed online performance, and launched digital advertisements. They later pursued a Postgraduate degree in Marketing from The University of Manchester.

Yen-Jung then joined The Hut Group as a Data Analyst, delivering analytical reports and providing insights to the marketing and development teams. They also tested and deployed new tracking solutions and analyzed data from various systems.

Currently, Yen-Jung works at Bloom & Wild as a Senior Product Analyst, where they built a pre-and-post experiment framework, collaborated with product development teams, and delivered recommendations and actions with high impact. They also contribute to business-wide analysis.

Overall, Yen-Jung Cheng has had experience in various roles including product analysis, data analysis, digital marketing, web analytics, and project management.

Yen-Jung Cheng completed a Bachelor's degree in Business Administration at National Taipei University from 2012 to 2016. In 2017-2018, they pursued further education at The University of Manchester, earning an MSc degree in Marketing. They have also obtained various certifications, including Heap Foundations Certified from Heap in February 2021, Excel: Advanced Formatting Techniques (Office 365/Excel 2019) from LinkedIn in January 2020, Learning GitLab from LinkedIn in January 2020, Learning SQL Server 2017 from LinkedIn in January 2020, Power BI Essential Training from LinkedIn in January 2020, Visual Studio Code for Python Developers from LinkedIn in January 2020, Python for Data Science Essential Training from LinkedIn in December 2019, and Tableau Essential Training from LinkedIn in October 2018. In addition, they obtained the Duolingo Spanish Fluency: Elementary (Estimated) certification from Duolingo in September 2015. They have also completed several coding courses including Git Real, Rails for Zombies 2, Rails for Zombies Redux, Try Git, and Try Ruby, although the exact completion months and years are not provided for these courses.

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London, United Kingdom

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Bloom & Wild

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