CR

Chris Robbins

Digital Analytics & Marketing Technology Consultant at Blue Acorn iCi

Chris Robbins is a seasoned Digital Analytics & Marketing Technology Consultant at Blue Acorn iCi, with expertise in implementing and designing marketing analytics solutions, including data architecture and Event Driven Data Layer constructs. Prior experience includes serving as Lead, Digital Marketing Technologist at Mettler-Toledo International, overseeing the data analytics technology stack, and as Web Analytics & Optimization Manager at McGraw-Hill Education, managing digital marketing analytics across various business units and designing KPI strategies. Additional roles at McGraw-Hill Education included Digital Marketing Analytics Manager, focusing on SEO/SEM campaigns and stakeholder collaboration, and previous experience as a Business Analyst & SEM/SEO Strategist at Sears Home Services, managing PPC and organic search campaigns. Chris began a career as a Marketing Analyst at Progressive Medical, where performance measurements for digital campaigns were developed. Chris holds a BA in Social and Behavioral Sciences from The Ohio State University.

Links

Previous companies


Org chart

No direct reports

Teams

This person is not in any teams


Offices

This person is not in any offices