Blue Apron was founded in 2012 premised on a simple desire—our founders wanted to cook at home with their families, but they found grocery shopping and menu planning burdensome, time-consuming, and expensive. 

Food & Beverage

Blue Apron

Blue Apron's headquarters in New York, NY, United States

This department focuses on creating and managing culinary content, menus, and innovation strategies.

Culinary Development

This department focuses on creating and maintaining software applications and systems.

Software Development

The Operations and Supply Chain Team at Blue Apron ensures the seamless sourcing, procurement, and delivery of high-quality ingredients. They manage the logistics from supplier to doorstep, optimize inventory levels, and oversee culinary innovation to maintain the company's commitment to fresh, convenient home cooking.

Operations and Supply Chain Team

The Product Management team at Blue Apron is responsible for overseeing the development and optimization of the company's core offerings, digital platforms, and ecommerce solutions. They work collaboratively to enhance customer experience, streamline the meal kit delivery process, and innovate new products to meet market demands, ensuring that home cooking is convenient, affordable, and enjoyable for all users.

Product Management

The Marketing and Customer Experience team at Blue Apron is responsible for crafting and executing strategies to enhance customer engagement, retention, and acquisition. They manage email and lifecycle marketing campaigns, ensure a seamless customer journey, analyze customer feedback, and continuously optimize the online acquisition efforts to attract new subscribers. This team plays a pivotal role in ensuring customers have a delightful experience from their initial interaction with the brand through their ongoing subscription.

Marketing and Customer Experience

The Leadership Team at Blue Apron is responsible for setting the strategic direction of the company, ensuring operational excellence, and driving growth. They oversee key functions such as procurement, product development, and operational logistics, while fostering a culture of innovation and collaboration to enhance the customer experience and streamline meal delivery services.

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Other teams

Software Development

Operations and Supply Chain Team

Product Management

Marketing and Customer Experience

Leadership Team