Rachel Crow

Rachel Crow is a seasoned professional in consumer and market insights with a strong background in leading research initiatives and strategic growth. Currently serving as the Consumer and Market Insights Manager for Blue Buffalo since June 2023, Rachel has previously held multiple roles at General Mills from December 2015 to June 2023, including Co-Founder of NAR Innovation and Global Consumer Insights Associate Manager. Rachel's expertise encompasses developing innovative research methodologies and empathy-building strategies for executive leadership, demonstrating a proven ability to drive brand teams towards successful innovation and communication strategies. Prior experience at Meredith as a Research Manager involved executing numerous research projects to enhance consumer engagement and product strategy. Rachel holds an MBA from Indiana University - Kelley School of Business and a Bachelor's degree in Marketing from Drake University.