Marketing and Brand Management

The Marketing and Brand Management team at Blue Buffalo is responsible for developing and executing strategies that enhance brand visibility and drive consumer engagement for BLUE Freedom® and other product lines. They leverage digital marketing, trade marketing, and omnichannel approaches to promote the grain-free benefits of their pet food, while also focusing on consumer education and market insights to ensure the brand resonates with pet owners. Additionally, they manage media planning and marketing technology to optimize campaigns and foster brand loyalty.