Florida Blue
Jorge Martinez currently serves as the Senior Regional Communications Lead at Florida Blue, where responsibilities include leading all communications activities for the South Florida region and overseeing a hyper-local communications strategy across eight counties. Prior to this role, Jorge held the position of Executive Vice President/Vice President at The Conroy Martinez Group from April 2001 to October 2020, managing account work, supervising staff, and conducting day-to-day operations while developing integrated public relations, marketing, and social media programs for a diverse client portfolio. Jorge holds a Bachelor of Science degree in Public Relations and Sociology from the University of Miami, earned between 1987 and 1991, and completed secondary education at Christopher Columbus High School from 1983 to 1987.
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Florida Blue
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Blue Cross and Blue Shield of Florida, Inc., doing business as Florida Blue, provides health care solutions. It offers health related products and services, including traditional health care insurance, preferred provider organization products, health maintenance organization products, commercial Medicare products, health savings and related accounts, multiple option products, limited benefit products, and ancillary products (life, disability, dental, workers' compensation, long-term care, vision, and wellness programs).