Florida Blue
Kristina Vieyra Ponce is a seasoned marketing and customer service professional with a diverse background in healthcare and media. Currently serving as a Regional Field Marketing Specialist at Florida Blue since November 2022, Kristina previously held the position of Universal Agent – Customer Service at the same company from 2019 to May 2022, where responsibilities included assisting with healthcare insurance enrollment and providing bilingual support to members and the general public. Prior experience includes working as a Brand Ambassador at Hearst Television from 2017 to 2022, where Kristina promoted shows and engaged viewers through social media. Additionally, Kristina served as Office Manager at La Raza Media Group LLC from 2016 to 2019, providing administrative support and managing schedules for the owner. Academically, Kristina holds a Bachelor of Arts in Communication and Media Studies from Full Sail University and an Associate of Arts in Mass Communication/Media Studies from Polk State College.
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Florida Blue
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Blue Cross and Blue Shield of Florida, Inc., doing business as Florida Blue, provides health care solutions. It offers health related products and services, including traditional health care insurance, preferred provider organization products, health maintenance organization products, commercial Medicare products, health savings and related accounts, multiple option products, limited benefit products, and ancillary products (life, disability, dental, workers' compensation, long-term care, vision, and wellness programs).