Traci P.

Traci P. is a seasoned marketing professional with extensive experience in member engagement and campaign management, currently serving as a Senior Member Engagement Marketing Manager at Florida Blue since July 2020. In this role, Traci focuses on enhancing member health solutions and retention strategies. Prior experience includes key positions such as Senior Marketing Campaign Manager at Florida Blue, where data-driven email, direct mail, and telephonic campaigns were managed, and Senior Marketing Campaign Specialist at GuideWell Connect, where Traci executed multi-channel marketing campaigns and improved processes within the marketing department. Educational qualifications include a B.A. in Communication and Spanish from Central Michigan University, complementing a robust background in marketing, analytics, and strategic communication.