Bridgette Bastien

Bridgette Bastien is an accomplished professional with extensive experience in strategic marketing, product management, and innovation within the healthcare industry. Currently serving as the Director of Strategic Marketing at Blue Cross Blue Shield of Massachusetts since March 2019, Bridgette oversees marketing, communications, and team development for Pharmacy, Health and Medical Management, and Specialty Benefits, impacting approximately 2.8 million members. Prior to this role, Bridgette held various positions at CVS Caremark Corporation, including Director of Product Innovation & Management, where leadership of cross-functional teams focused on formulary strategies and product innovation led to significant client adoption and savings. Experiences at Aetna, Wyeth, Pfizer, and Merck further solidified Bridgette’s expertise in product development, market research, and strategic planning. Bridgette holds an MBA in Strategy & Marketing from The Wharton School and a BA in Chemistry from Pomona College.