Emilie Poplett

Manager, Digital Strategy - Member at Blue Cross and Blue Shield of North Carolina

Emilie Poplett is an accomplished communications professional with extensive experience in digital strategy and content development. Currently serving as the Manager of Digital Strategy at Blue Cross NC since March 2020, Emilie leads content strategy focused on creating a human-centered dialogue with members. Prior roles include Multiplatform Content Manager at the University of North Carolina at Chapel Hill and Director of Communications for Global Affairs at Duke University, where strategic communications and storytelling were central responsibilities. Emilie's earlier experiences in media production and marketing further bolster a diverse skill set, complemented by a Bachelor's Degree in Journalism and Mass Communication from the University of Wisconsin-Madison.

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