Blue Cross and Blue Shield of Vermont
Teresa Anderson has a strong background in marketing and branding, with experience in various leadership roles. Teresa most recently worked as the Director of Brand & Engagement Strategies at Blue Cross and Blue Shield of Vermont, where they developed the vision and strategy for membership growth and retention. Prior to that, they worked as an Immersion Research Consultant at Etch Strategies, conducting qualitative research to uncover organizational culture and brand consistency. Teresa also served as the Vice President of Marketing & Communications at The University of Vermont Medical Center, where they led a team of professionals in various marketing and communication initiatives. Teresa started their career as the Director of Marketing at Adventist HealthCare, where they implemented strategic marketing and branding strategies for the organization. Overall, Teresa has extensive experience in marketing, branding, research, and leadership roles within the healthcare industry.
Teresa Anderson earned a Bachelor of Science degree in Health Care Administration from Ohio University, completing their studies from 1993 to 1995.
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Blue Cross and Blue Shield of Vermont
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Located on a scenic hillside in the central Vermont community of Berlin, Blue Cross and Blue Shield of Vermont has been a primary part of Vermont’s health care system for more than 30 years, providing thousands of Vermonters with health benefits and services. Indeed, we are an independent, local, not-for-profit Vermont company, governed and managed locally, and our sole focus is Vermont. An independent licensee of the Blue Cross Blue Shield Association, our affiliation with the national system provides our members with the security of seamless, discounted health care services when they travel across the country or abroad, but we exist solely to serve Vermonters. We think this is particularly important in this time of great change. We believe our single-state focus allows our employees to bring highly personalized service to our customers and members. It also enables us to work closely with our state’s communities and health care providers to manage costs and improve the quality of health care, and to adapt our organization to meet Vermont’s changing needs. Our generous benefits package offers health, vision, life and employer-paid dental insurance, as well as 24 days off per year and 8 paid holidays. Tuition reimbursement, new parent leave, a 401k and pension are just some of our other offerings. Our STRIVE Health and Wellness Program offers a $500 incentive after completion of wellness goals each year. The program has evolved in the past 15 years into a holistic one, offering on-site fitness rooms and classes, personal training, Lunch & Learns, nutritional counseling, meditation, Weight Watchers @ Work, working walk stations, free on-site massages, CSA shares and more. We're also present at 200+ community events each year throughout Vermont, from staffing water tables at a 5K to hosting our signature events such as Snow Days and Hike, Bike & Paddle. Check out our website, www.bluecrossvt.org, for more info on all of these initiatives!