Teresa Anderson

Director, Brand & Engagement Strategies at Blue Cross and Blue Shield of Vermont

Teresa Anderson has a strong background in marketing and branding, with experience in various leadership roles. Teresa most recently worked as the Director of Brand & Engagement Strategies at Blue Cross and Blue Shield of Vermont, where they developed the vision and strategy for membership growth and retention. Prior to that, they worked as an Immersion Research Consultant at Etch Strategies, conducting qualitative research to uncover organizational culture and brand consistency. Teresa also served as the Vice President of Marketing & Communications at The University of Vermont Medical Center, where they led a team of professionals in various marketing and communication initiatives. Teresa started their career as the Director of Marketing at Adventist HealthCare, where they implemented strategic marketing and branding strategies for the organization. Overall, Teresa has extensive experience in marketing, branding, research, and leadership roles within the healthcare industry.

Teresa Anderson earned a Bachelor of Science degree in Health Care Administration from Ohio University, completing their studies from 1993 to 1995.

Links

Previous companies

Adventist HealthCare logo
Genesis Health System logo

Timeline

  • Director, Brand & Engagement Strategies

    December, 2017 - present

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