Meghann Seidner

Meghann Seidner currently serves as the Executive Director of Brand Strategy and Marketing at Blue Cross Blue Shield Association since March 2025. Previously, Meghann held the role of Vice President of Marketing at Sidecar Health from 2021 to 2024, focusing on customer acquisition and brand development in the health insurance sector. As Vice President of Brand Marketing at Dream Casa Consulting from 2018 to 2021, Meghann provided expertise in brand strategy and marketing for emerging brands. Additionally, Meghann was the Chief Marketing Officer at Vive Organic from 2018 to 2020, where a marketing strategy was established to enhance brand positioning. Meghann's earlier experience includes serving as VP Marketing and Brand Director at The Coca-Cola Company between 2012 and 2018, and as Senior Brand Manager at Alacer Corp., where significant revenue growth was achieved. Meghann's career began at marketRx, where collaborative efforts led to substantial company expansion. Meghann holds an MBA in Marketing from UCLA Anderson School of Management and a BS in Biological Engineering from the University of Maryland.