Kristen MacCarthy

Kristen MacCarthy is a seasoned marketing professional with over 15 years of experience in various roles, currently serving as a Senior Marketing Specialist at Blue Cross Blue Shield of Arizona since October 2009. Previous positions include Account Manager at Esser Design, Marketing & Design Manager at CIGNA Healthcare, and Graphic Designer at Star HRG and Miranda Creative. Kristen's expertise encompasses market research, project management, copywriting, and multimedia project execution, with a proven track record of developing marketing strategies and managing budgets effectively. An alumnus of the University of Connecticut, Kristen holds a BFA in Graphic Design and has successfully cultivated client relationships across multiple industries, particularly in health care and non-profit sectors.