Bob Crawford

Bob Crawford has over 25 years of experience in customer experience and marketing in various industries. Currently serving as Vice President of Corporate Marketing and Customer Experience at Blue Cross Blue Shield of Michigan since April 2012, Bob leads initiatives to enhance member engagement and improve health care accessibility through data-driven strategies. Previous roles include Director of Customer Experience at Asurion, where Bob developed customer experience strategies for digital products, and Principal at Breakthrough Performance, focusing on business process re-engineering. Bob's leadership at Embarq as Sr. Director of Customer Experience involved enhancing satisfaction for 4 million residential customers, and earlier experience at Sprint Nextel included directing a team managing $2 billion in revenue. Bob holds an MBA in Marketing from Duke University and a Bachelor of Science in Business Administration from the University of North Carolina at Chapel Hill.