David Joyce

David Joyce is a seasoned marketing professional with extensive experience in corporate marketing and customer engagement. Currently serving as the Lead Strategist at Blue Cross Blue Shield of Michigan since August 2019, David has previously held key marketing leadership roles at PINKERTON, POOL4TOOL, Stefanini, New World Systems, and Flagstar Bank, among others. With a strong background in brand development, strategic planning, and integrated marketing communications, David has successfully led numerous initiatives, including website development and automated marketing platforms. Education includes a BA in Advertising from Michigan State University and MBA and BBA degrees in International Marketing and Marketing Management, respectively, from Wayne State University. Board involvement with the American Marketing Association's Detroit Chapter highlights David's commitment to the marketing community.