Kristina Howes

Kristina Howes is a seasoned data analyst and marketing professional with extensive experience in data visualization, quantitative analysis, and strategic storytelling. Currently serving at Blue Cross Blue Shield of Michigan, Kristina leads data modeling and analysis for the Health Plan business, providing key insights and actionable solutions to leadership. Previous roles include marketing management at Jomar Group, where Kristina managed significant budgets and developed innovative marketing strategies, and at HP, where Kristina drove revenue growth through effective product marketing and management. Kristina’s earlier experience spans various marketing roles, focusing on campaign management, content creation, and cross-functional collaboration. Kristina holds a Bachelor of Arts in Sociology from Trinity University.