Ronda Vye

Ronda Vye has a diverse range of work experience spanning over two decades. Ronda has held positions at various companies, including Blue Cross & Blue Shield of Rhode Island, Vertiv, KVH Industries, Inc., North Star Marketing, Legrand North America, Schneider Electric, Raytheon, GRX Technologies, and United Rentals.

Their most recent role was as the Director of Digital Marketing at Blue Cross & Blue Shield of Rhode Island, where they started in May 2023. Prior to that, they worked as the Sales Enablement and Channel Alliance Leader at Vertiv from October 2022 to May 2023.

From 2017 to 2022, Ronda held the position of Director of Digital Marketing, Media Buying, and Customer Advocacy at KVH Industries, Inc. In this role, they were responsible for developing marketing strategies and managing multi-channel marketing programs to drive customer acquisition, retention, and revenue.

Before that, Ronda worked at North Star Marketing from 2015 to 2017 as a Marketing Mixologist, where they played a key role in business development, client relationship management, and campaign execution. Ronda also co-developed a marketing product called SalesAmp, which integrated marketing and sales efforts to drive revenue.

From 2014 to 2015, Ronda served as the Director of Marketing and Communications at Legrand North America. In this role, they led a marketing team and launched multi-channel marketing campaigns across all communication channels.

Prior to that, Ronda worked at Schneider Electric from 2013 to 2014 in two different roles. First, as the Director of Digital Demand and Engagement, they developed a comprehensive digital marketing strategy and implemented marketing automation to improve lead scoring and win rates. Later, they took on the role of Director of Customer Experience, where they developed an integrated marketing program to enhance the customer experience.

Ronda's earlier work experience includes roles at Raytheon, GRX Technologies, and United Rentals, where they held positions in training and IT management.

Overall, Ronda Vye has extensive experience in digital marketing, sales enablement, customer advocacy, and marketing leadership roles throughout their career.

Ronda Vye attended Roger Williams University from 1985 to 1989, where they pursued a Bachelor of Science degree in Business, Management, Marketing, and Related Support Services.