BlueFocus
Yu Ling has a diverse work experience that spans over several years. They started in 2014 as a Partner at ISIG Capital and then moved on to work as a Senior Account Manager at AmeriChina Group. During this role, they led PR events and were responsible for drafting and polishing marketing publicity. In 2016, they joined TargetSocial as a Senior Account Manager and later became an Account Director. Here, they led an account team and served corporations in digital marketing. In 2018, Yu Ling joined Tomorrow Ad as a Senior Manager Program Management. In this role, they worked with vivo Brand Marketing Department, managing digital media-based marketing campaigns. They were responsible for strategy shaping, budget planning, coordinating multiple media channels, and managing agencies. In 2020, Yu Ling joined BlueFocus and held the roles of Senior Media Manager and currently Business Development & Media Director.
Yu Ling earned a Master's Degree in Public Relations, Advertising, and Applied Communication from Syracuse University during the years 2014 to 2015. Prior to that, they obtained a Bachelor of Arts degree in Teaching Chinese as a Foreign Language from Beijing International Studies University from 2010 to 2014. In addition to their degrees, they also obtained certifications as a Hootsuite Certified Professional from Hootsuite Media Inc. and in Google Analytics from Google in October 2015.
BlueFocus
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BlueFocus Communication Group is established in 1996 and has become the top communication group around Asia, which has been ranked TOP9 in the TOP 10 Global PR Agency Ranking 2017 by the Holmes Report. Currently there're more than 6,000 employees globally working in 100 offices in more than 10 countries, and BFG's headquarter locates in Beijing, China. BlueFocus provides a wide spectrum of marketing and brand management services across disciplines of Strategy, Digital, Advertising, Media, Social, PR, Design, Branding, CRM, Data, E-Commerce and Mobile solutions, to 1000+ Multinational companies and leading Chinese enterprises, covering the IT, automobile, consumer goods, real estate, finance, and entertainment industries. Major subsidiaries include BlueDigital, Insight PR, Best Choice, Phluency, SNK, Eyes Media, Kingo Advertising, Bojie Media, BlueStrategy, Domob, Besides that, we also have several oversea subsidiaries, Huntsworth, the top PR agency in England, We Are Social, the top social agency in the world, FUSE Project, the world's leading industrial designing company in U.S. and Vision 7 International, the integrated communication company in Canada.