Yu Ling

Business Development & Media Director at BlueFocus

Yu Ling has a diverse work experience that spans over several years. They started in 2014 as a Partner at ISIG Capital and then moved on to work as a Senior Account Manager at AmeriChina Group. During this role, they led PR events and were responsible for drafting and polishing marketing publicity. In 2016, they joined TargetSocial as a Senior Account Manager and later became an Account Director. Here, they led an account team and served corporations in digital marketing. In 2018, Yu Ling joined Tomorrow Ad as a Senior Manager Program Management. In this role, they worked with vivo Brand Marketing Department, managing digital media-based marketing campaigns. They were responsible for strategy shaping, budget planning, coordinating multiple media channels, and managing agencies. In 2020, Yu Ling joined BlueFocus and held the roles of Senior Media Manager and currently Business Development & Media Director.

Yu Ling earned a Master's Degree in Public Relations, Advertising, and Applied Communication from Syracuse University during the years 2014 to 2015. Prior to that, they obtained a Bachelor of Arts degree in Teaching Chinese as a Foreign Language from Beijing International Studies University from 2010 to 2014. In addition to their degrees, they also obtained certifications as a Hootsuite Certified Professional from Hootsuite Media Inc. and in Google Analytics from Google in October 2015.

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