Blue Illusion
Indiana G. is an experienced professional in brand and content strategy, currently serving as the Head of Brand & Marketing at Blue Illusion since June 2021. Indiana has a comprehensive background in campaign storytelling, content management, and project oversight, with expertise in video editing and digital marketing. Prior to this role, Indiana operated as a Content Strategist and Copywriter in a freelance capacity, focusing on branding and strategy development. Previous positions include an Assistant at Blue Illusion and a Mentor at Studio Welder. Indiana holds a Mini MBA in Brand Management from Marketing Week, alongside various degrees in storytelling and performance arts from distinguished institutions.
Blue Illusion
Blue Illusion is a French inspired brand dedicated to the modern woman's pursuit of curated personal style. Founded by Donna & Danny Guest 20 years ago in Melbourne, Victoria, their dream was to create a boutique that celebrated the spirit of women, their passion for life and generosity of heart. Today, we have over 100 boutiques in Australia & New Zealand still guided by this ethos, under the pillars Fashion, Lifestyle & Community. With an unwavering commitment to quality & individuality, we create fashion forward classics designed to stand the test of time and help you embrace the Joie de Vivre in everyday.