Marina Rotharmel

Marina Rotharmel has worked in the digital marketing and content marketing fields for the past nine years. Marina began their career in 2012 as a Freelance Writer and Editor for Carswell, a Thomson Reuters business. Marina then went on to work as an Editorial/Social Media Intern at Trend Hunter in 2012, followed by a Social Media Coordinator at Crucial Pictures in 2013. From 2014 to 2021, they worked at Thomson Reuters in various roles, including Digital and Content Marketer, Senior Digital and Content Marketer, Senior Digital Marketing Manager, and Digital Marketing Manager. During this time, they were responsible for collaborating with U.S. Campaign Planning and Demand Generation teams to define paid media strategies, managing PPC campaigns, developing social media accounts, creating content, and implementing SEO best practices. In 2021, they began working as a Digital Marketing Manager at Blue J. Additionally, they have worked as a Freelance Writer for TravelBrands Inc. and an Editorial Intern for Cosmetics Magazine.

Marina Rotharmel's education history includes a Bachelor of Arts and Social Sciences with a Journalism minor from Dalhousie University, obtained between 2008 and 2012, and Lawrence Park Collegiate Institute, obtained between 2004 and 2008. Marina also holds multiple certifications, including an Agile Marketing Certification from Thomson Reuters obtained in September 2019, an Adwords Fundamentals certification from Google obtained in March 2018, a Google Analytics Individual Qualification from Google obtained in March 2018, a BrightEdge Certified Professional certification from BrightEdge obtained in May 2015, a Conductor Searchlight All-Star Certification from Conductor, Inc. obtained in November 2014, and a Content Marketing Crash Course from MarketingProfs.