Blue John
Lorna Cobbett is the Founder and CEO of Blue John, a reputation management consultancy established in January 2024, focusing on advisory, strategic communications, transaction support, and change management for companies and leaders in transition. Prior to this, Lorna served as CEO UK at Citigate Dewe Rogerson from January 2022 to December 2023, where a successful two-year change management programme was implemented. Lorna's earlier roles include Managing Director at Hawthorn Advisors, Partner at Bell Pottinger, Vice President at Deutsche Bank, Executive Director at Goldman Sachs, and Associate in Investment Banking at Citi. Lorna holds a BSc in Economics and Accounting from the University of Bristol, completed in 2001.
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Blue John
Blue John is a reputation management consultancy for companies and leaders facing growth or change. In a world that’s becoming ever more transparent, reputation matters more than ever. People want authenticity from companies and leaders – and they refuse to be fobbed off with corporate platitudes, colourless statements or inaccessible jargon. And we agree – it’s why we set up in the first place. At a time when companies and leaders need to manage their reputations better, we can play our part in rewriting how it’s been done for decades, by breaking away from convention, and humanising the way stakeholders are engaged. We’ll do all we can to make sure that companies and leaders are who they say they are, do what they say they do and live up to their true values. We recognise that each company and leader is on their own journey, and it is rarely linear. We work as a collective, which means you get a diverse and senior team that is deliberately built for you. We're all advisors with real lived experience to share. We've worked with FTSE 100 companies through to start ups. The team you meet is the team of smart, independent thinkers that will do the work. We’re ready when you are. Everything for reputation, for reputation is everything. www.wearebluejohn.com ---------------------------------------------------------- What we do: 1. Start with your truth (reputational audit, narrative review & refresh, stakeholder identification) 2. Advisory (strategic counsel, positioning your company internally & externally) 3. Strategic communications (financial PR, corporate reputation, employee experience, internal comms, sustainability, political and regulatory) and crisis management (including cyber and activism) 4. Transaction support (M&A, demerger, IPO, fundraising, restructuring) 5. Change management (culture and change leadership)