Blue Ridge Spirits & Wine Marketing
Eddie Varsalona is an experienced professional in the wine and spirits industry, currently serving as a Corporate Brand Educator and New Product Development Manager at Blue Ridge Spirits & Wine Marketing since January 2014. Prior experience includes working as an On-Premise Key Accounts Sales Consultant at Georgia Crown Distributing from 2005 to December 2013, where Eddie achieved significant sales growth and expertly managed promotional activities. Eddie also co-owned and operated My Cousin Vinny's Italian Restaurant from 1995 to 2004, where exceptional marketing strategies led to substantial increases in sales. Eddie's educational background includes studies at Kennesaw State University.
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Blue Ridge Spirits & Wine Marketing
Blue Ridge Spirits & Wine Marketing is a sales and marketing company, representing a diverse portfolio of premium wines and spirits from around the world. Blue Ridge creates brands from scratch and represents partner brands, providing a strong sales force with established distributor and retailer relationships nationwide. Founded in 2015 and headquartered in Atlanta, GA; CEO, Carlos J. Carreras, VP Sales, Rene Armas spearheaded the company representing 3 spirits brands. Today, Blue Ridge Spirits & Wine Marketing is proud to represent 14 spirits brands, 4 wine brands & 5 liqueurs with The company’s spirits portfolio comprises of Big 5 Rum, Florida-made, Cuban inspired rums, Rebecca Creek Distillery, Royal Dutch Distillers, Hooten Young American Whiskey and Brockmans Gin based out of London, UK, to name a few. Blue Ridge's wine portfolio includes Luna Nuda, Italian wines made by 4th generation winemaking family, the Giovanetts at Castelfeder Winery in Alto Adige, Italy. Chakras Malbec made by Bodega Argento winery in Mendoza, Argentina and Lake & Vine wines from Lake County, CA made by industry veteran, Jed Steele. New to the portfolio as of 2020 is ChocoVine, the original chocolate wine from Royal Dutch Distillers. The team has over decades of experience combined in the industry and is committed to fostering and promoting quality brand building nationwide. Valued partnerships with suppliers, retailers and distributors is key to achieving our success.