Blue Ridge Spirits & Wine Marketing
Keith Fillmore is an accomplished Area Manager at Blue Ridge Spirits & Wine Marketing since January 2017, with extensive experience in the spirits and wine industry. Previously, Keith served as State Manager for Beam Suntory in Massachusetts and Rhode Island, where responsibilities included managing sales teams, developing innovative sales programs, and aligning distributor efforts to drive profitability. Keith began their career at Future Brands LLC, progressing from Sales Representative to State Manager. Recognized for exceptional performance, Keith received multiple awards, including the Future Brands Field Promoter of the Year and the Beam Pride Award. Keith holds an AS in Business Administration from Bay State College and further education from Suffolk University.
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Blue Ridge Spirits & Wine Marketing
Blue Ridge Spirits & Wine Marketing is a sales and marketing company, representing a diverse portfolio of premium wines and spirits from around the world. Blue Ridge creates brands from scratch and represents partner brands, providing a strong sales force with established distributor and retailer relationships nationwide. Founded in 2015 and headquartered in Atlanta, GA; CEO, Carlos J. Carreras, VP Sales, Rene Armas spearheaded the company representing 3 spirits brands. Today, Blue Ridge Spirits & Wine Marketing is proud to represent 14 spirits brands, 4 wine brands & 5 liqueurs with The company’s spirits portfolio comprises of Big 5 Rum, Florida-made, Cuban inspired rums, Rebecca Creek Distillery, Royal Dutch Distillers, Hooten Young American Whiskey and Brockmans Gin based out of London, UK, to name a few. Blue Ridge's wine portfolio includes Luna Nuda, Italian wines made by 4th generation winemaking family, the Giovanetts at Castelfeder Winery in Alto Adige, Italy. Chakras Malbec made by Bodega Argento winery in Mendoza, Argentina and Lake & Vine wines from Lake County, CA made by industry veteran, Jed Steele. New to the portfolio as of 2020 is ChocoVine, the original chocolate wine from Royal Dutch Distillers. The team has over decades of experience combined in the industry and is committed to fostering and promoting quality brand building nationwide. Valued partnerships with suppliers, retailers and distributors is key to achieving our success.