Blue Ridge Spirits & Wine Marketing
Lou Conrad currently serves as Chief Sales and Marketing Officer at Blue Ridge Spirits & Wine Marketing, a position held since April 2024. Prior to this role, Lou spent over 15 years at Rémy Cointreau, ascending through various senior leadership positions including Chief Commercial Officer and Senior Vice President roles overseeing sales in the US and Canada. Lou's extensive experience in the industry includes significant roles at Diageo, Remy Cointreau USA, Republic National Distributing Co, and Southern Eagle Sales and Service, highlighting a strong background in sales management and commercial strategy. Lou holds multiple executive education certifications from Columbia Business School, focusing on executive development, finance, and business excellence.
This person is not in any teams
Blue Ridge Spirits & Wine Marketing
Blue Ridge Spirits & Wine Marketing is a sales and marketing company, representing a diverse portfolio of premium wines and spirits from around the world. Blue Ridge creates brands from scratch and represents partner brands, providing a strong sales force with established distributor and retailer relationships nationwide. Founded in 2015 and headquartered in Atlanta, GA; CEO, Carlos J. Carreras, VP Sales, Rene Armas spearheaded the company representing 3 spirits brands. Today, Blue Ridge Spirits & Wine Marketing is proud to represent 14 spirits brands, 4 wine brands & 5 liqueurs with The company’s spirits portfolio comprises of Big 5 Rum, Florida-made, Cuban inspired rums, Rebecca Creek Distillery, Royal Dutch Distillers, Hooten Young American Whiskey and Brockmans Gin based out of London, UK, to name a few. Blue Ridge's wine portfolio includes Luna Nuda, Italian wines made by 4th generation winemaking family, the Giovanetts at Castelfeder Winery in Alto Adige, Italy. Chakras Malbec made by Bodega Argento winery in Mendoza, Argentina and Lake & Vine wines from Lake County, CA made by industry veteran, Jed Steele. New to the portfolio as of 2020 is ChocoVine, the original chocolate wine from Royal Dutch Distillers. The team has over decades of experience combined in the industry and is committed to fostering and promoting quality brand building nationwide. Valued partnerships with suppliers, retailers and distributors is key to achieving our success.