Jennifer Astle

Jennifer Astle is an accomplished marketing professional with extensive experience in digital and brand strategy across various industries. Currently serving as a Partner at Blue Route Marketing since January 2021, Jennifer leads initiatives that deliver data-driven marketing strategies. As SVP of Digital Strategy at Onboard Partners since August 2017, Jennifer focuses on solving complex challenges for financial services companies. Previous roles include Business Owner at Marketing Blueprints, Chief Marketing Officer at College Ave Student Loans, and leadership positions at eBay, Sallie Mae, Barclays Bank, and JPMorgan Chase, with a strong background in digital marketing strategy, brand development, and customer acquisition. Jennifer holds an MBA in Marketing and Finance from the University of Maryland and a BA in International Relations from Dickinson College.

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Blue Route Marketing

We are Blue Route. No buzzwords, no hacks, no silver bullets. Just an honest approach to successful digital marketing. Fortune 500 experience and big agency chops delivered with care, commitment and the passion of small business owners.


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