Blue Shield of California
Kirk Williams is a seasoned Digital Product Manager, currently serving as Principal at Blue Shield of California since October 2023. With a strong background in product management and eCommerce, Kirk has previously held roles at Little Passports, Particle, and Skyroam, where significant achievements included improving conversion rates and increasing subscription revenue. In addition to expertise in data analysis, user testing, and cross-functional collaboration, Kirk has successfully spearheaded comprehensive testing initiatives, developed product roadmaps, and managed multi-functional teams to optimize customer journeys and enhance operational efficiency across various organizations. Academic credentials include a degree in Film & Television Production from Loyola Marymount University and a Certificate in Marketing from UC Berkeley.
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