Liz Scarborough Laird

Liz Scarborough Laird currently serves as Senior Manager for Member Acquisition in Commercial Markets at Blue Shield of California, a position held since 2008. In this role, Liz leads a team of 11, focusing on consumer acquisition marketing strategy that impacts 60% of the company's membership, while driving digital marketing transformations. Previous positions at Blue Shield include Marketing Manager for Consumer Education & Acquisition, where Liz managed a team supporting over 100 employers, and Marketing Consultant, responsible for developing strategic marketing plans for major clients. Liz's earlier experience includes roles at Aldon, Philips Medical Systems, and On Lok Senior Health Services. A graduate of Santa Clara University, Liz earned a BS in Commerce with a concentration in Marketing.