Blue State
Anjali Bewtra has extensive work experience in digital marketing and strategy. Anjali began their career at OgilvyOne in London, where they served as a Senior Account Manager for BT, managing CRM and E-CRM campaigns. Anjali then worked at OgilvyOne as a Senior Account Manager for SingTel, where they were responsible for the development and implementation of an online football portal. Anjali also worked at JWT as an Associate Account Director for LUX Global (Unilever). In 2013, they served as a Supporter Acquisition Manager at Scope, and in 2014, they worked as a Digital Fundraising and Campaigns Manager at Breast Cancer Care. From 2014 to 2015, Anjali held the position of Senior Digital Marketing Manager at Save the Children UK, and from 2015 to 2019, they served as the Head of Digital Engagement at the same organization. In 2020, they became the Head of Digital Marketing at the British Red Cross. Most recently, in 2022, Anjali joined Havas Media Group as the Global Digital Planning Director, and later that year, they moved to Blue State as the Strategy Director. Throughout their career, Anjali has demonstrated expertise in developing digital marketing strategies, leading teams, and implementing personalized digital marketing approaches. Anjali is also experienced in data analysis and using insights to shape marketing activities. Anjali completed an Advanced Diploma in Visual Communication (Graphic Design) from First Media Design School in Singapore.
Anjali Bewtra completed a Diploma in Digital and Direct Marketing from IDM in 2005-2006. Prior to that, they obtained a BA in English Literature from King's College London from 2001 to 2004. In December 2020, they received a Certified Agile Leadership I certification from Scrum Alliance.
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Blue State
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We believe there’s no force more powerful than people taking collective action on the things they care about. When an organization wants to mobilize people around a common purpose, they come to us. We don’t pretend to have all the answers, but we know where to find them: in people. We listen, learn, and uncover new insights that often surprise us and our clients — and move us toward better results. Blue State got its start on the campaign trail, pioneering the use of digital to open up the democratic process. Our new approach caught on, and we set out to do more good: raising millions more for nonprofits, shaping legislation and public opinion, and connecting consumers with brands. While our approach is continually evolving, our ethos has never changed: Make good trouble. When the status quo stands in the way of progress, we challenge it. Be curious. We ask the tough questions and let the data lead to answers. Put people first. We let the user drive the program, not the other way around. Drive real change. We obsess over outcomes and actions. If you need it, build it. We make stuff that empowers people to act on the things they care about. Walk the walk. Progress starts with us: our diversity, inclusion, and commitment to values over profits.