Rex L is a seasoned technology consultant and founder of Blue Stingray Ventures, specializing in AI and machine learning implementation and optimization since March 2025. With over 30 years of experience, Rex has held key leadership roles at prominent companies including Autodesk, where leadership of the AI/ML Platform enabled company-wide innovation, and Apple, where development of next-generation ML platforms advanced algorithm innovation in advertising. Previous experiences at Netflix involved engineering management in content promotion and recommendation systems, significantly enhancing user personalization. Rex began a career at Shutterfly as a Staff Engineer, contributing to content management systems. Rex holds a Bachelor of Science degree in Cybernetics from UCLA.
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Blue Stingray Ventures
Blue Stingray Ventures is a specialized technology advisory firm helping organizations develop and implement effective AI/ML strategies. Founded by Rex Lam, former Director of Engineering for AI/ML platforms at Autodesk with previous leadership roles at Apple and Netflix, we bring decades of hands-on experience building and scaling production AI systems at industry-leading companies. We partner with organizations at all stages of AI maturity—from those taking their first steps to enterprises looking to optimize existing ML systems. Our approach combines deep technical expertise with practical business acumen to help clients navigate the complexities of AI implementation while maximizing ROI.
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