Michael Gordon

Michael Gordon is an experienced executive with a diverse background in leadership and strategic partnerships within the beverage industry. Currently serving as the Chief Executive Officer of Blue Tree Technologies Ltd. since July 2022, Michael is focused on innovation in the natural beverage sector. Prior to this role, Michael was the Co-Chief Executive Officer at Watergen Ltd. from May 2020 to July 2022, where responsibilities included expanding global relations. Michael's extensive career includes senior roles such as Head of Sales and Business Development at Central Bottling Company Israel Ltd., where key contributions involved strategic decision-making and marketing activities. Michael holds a Bachelor of Science in Agriculture, Food and Environment from The Hebrew University of Jerusalem and an MBA in Marketing Management from Bar-Ilan University, complementing earlier studies in Business Management and Communication Studies at The Hebrew University.