James Richards is an experienced professional in the technology and sales sectors, currently serving as Senior Director for Blue Yonder and Panasonic Solutions GTM in EMEA since February 2017. Responsibilities include developing the EMEA strategy and Go-To-Market execution for solutions targeting Edge connected processes across Manufacturing, Retail, and 3PL verticals. Previous roles include Senior Director positions at SAP, overseeing AI Solutions and Commerce GTM, and Vice President of Sales for UK&I and the US. Earlier career highlights feature a tenure as Global Account Director at Experian Marketing Services UK, and ownership of 80-30 Ltd, offering specialized sales and marketing services. Additional experience includes senior roles at Intelligent Environments, SPSS, SAS, and PWA, focusing on account management and sales development in the banking and insurance sectors.
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