Mark Lancaster is a Chief GTM & Sales Strategy Executive with extensive experience in building high-performing SaaS teams and driving predictable revenue across the SaaS, Fintech, and eCommerce sectors. Currently serving as a Senior Account Manager at Blue Yonder, they manage the APAC operation for Sales and Account Management. Previously, Mark held various leadership roles at eBay, Travelport, and Shippit, focusing on strategic operations and customer growth. They co-owned Empire Wine Group and played a key role in its rebranding and operational improvements. Mark is committed to leveraging their expertise to enhance sales enablement and go-to-market operations.
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