Robert Booth is a seasoned executive with extensive experience in technology and consulting, currently serving as Vice President EMEA Manufacturing and previously as Global Accounts Director at Blue Yonder since December 2016. Prior to this role, Robert was the Chief Executive Officer at RED42, where the focus was on aiding SME SaaS companies in scaling their services for enterprise customers. Robert's career includes significant positions at SAP and Oracle as Global Account Director, where both incremental revenue generation and customer engagement were key responsibilities. Earlier roles at British Telecom, SSA Global, Sara Lee Courtaulds, Strategm Plc, and BTR Plc contributed to a strong foundation in strategic account management and IT systems oversight. Robert holds an MPhil in Product Data Management and a BEng (Hons) in Manufacturing Engineering from Nottingham Trent University.
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